Fellow artists, it goes without saying that relevance is the key in this industry.
Staying on top of your game is what we all need but it's hard. For simplicity, I am going to dwell on the significance of research in this beautiful industry of ours. It is the main key to relevance I believe.
Research changes perspective. It transits shortcomings to upcomings. It broadens what you already know, adding some weight to it thus making it sink into the listeners mind. Artists who lack curiosity can't be relevant. This is because in order to embark on a research journey one needs to be more interested in the subject matter.
Teach yourself the habit of superstars. Involvement. Involve yourself in societal proceedings like basketball games, musical concerts, etc. Buy tickets if need be. This will help you explore and find out what elements other artists use to cheer up crowds and add that ingredient to your craft.
Research makes you well versed on what's happening around you. Always keep yourself upto date. Social media is there for this. Investigate on new trends, challenges, etc and take part. You can sing about it or recite it, it's upto you.
Research brings about relevant punchlines as much as other poetical elements and figures of speech. Forced punchlines can be heard from miles away and actually they aren't funny.
Teach yourself how to express your feelings in way people can relate to. Language is complex. Even your mother tongue needs you to research about it.
Lastly, know what you're doing. Some artists know nothing about what they are actually doing. Research about the history of the category you are in so that you may know if you're now straying.
Research is an invisible UFO above a curious and determined human being. Without research, lies are the new truth, therefore as an artist avoid lying to your followers. Be relevant!
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